It’s always exciting when a good friend is about to give birth, and gives me the perfect excuse to indulge in gift hunting, my favorite pastime!
The mum-to-be in question is very active, stylish and loves to travel. Aiding me in my quest to find the perfect present for her, is Renee, successful entrepreneur and owner of the cutest online store, Small Supply Co.
Renee, a mother herself, began her enterprise after deciding she didn’t want to return to corporate life following maternity leave. She has enjoyed enormous success, providing mums with stylish products for both mothers and babies.
What makes your range of products suitable for stylish, active mums?
Being a mum to a one-year-old, I know firsthand just how hectic life can be! For me, I like to see a product that has more than one use.
The Little Spaces change mat, by Bella Buttercup, is perfect for nappy changes on the go, but also doubles as a play mat for romping with bub in the park.
As for the Pickle and Co clutch, it is perfect for holding nappy-change essentials, but can also takes toys, peace-keeping snacks, your own wallet and other essentials all together!
Today’s Supermum is pragmatic, she wants a product that works, but she also wants it to look good, and that’s why these items are so popular.
Where do you source your labels from and are they ethically produced?
I bought a lot of these products myself, as a first time mother, before I opened the store, so I can attest firsthand to the quality of these items.
I source from two different category labels, larger international brands that use only organic materials, or smaller brands who I know well, which are run by amazing mums, such as the previously mentioned Pickle and Co.
What is the next exciting brand to be coming to Small Supply Co?
This summer we have some gorgeous rompers hitting our virtual shelves. They are a classic style in stripes and plain navy and are just perfect for little explorers! Follow us on Instagram @small.supply.co
I find it impossible to pick just one item for my friend, and end up buying a travel mat, nappy clutch and a little rattle. A bottle of Voss completes the ensemble present, essentials for any Supermum’s baby bag!